carnegie hacks

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Carnegie Hacks are insights and tools to save you time and energy you can use to

advancing CE on your campus, instead. We post them every week, right here.

#15. Examples of Leveraged Communication

You’ve got an audience, a message, and some dos and don'ts. Here’s some inspiration and final guidance.

Communication Materials examples

  • Written Examples

GCC Intro to Carnegie one-pager

University of Washington Bothell’s one-pager

  • Distribution Examples

Capitalize on existing opportunities Distribute a one-pager before any Carnegie- or CE-related meeting Leaders announce application in public spheres and to important committees Dedicate a single meeting of a standing event to CE and/or Carnegie Visit standing meetings of stakeholders to inform and invite input Mention in campus college and departmental newsletters Get covered in the student paper Get covered in a local paper or a community-based news outlet

(i.e. a blog, newsletter, or social media post) Create new opportunities Host a public event celebrating kickoff, CE practitioners and allies Host brown bags or town halls Host a lecture series with community partners Post signage around campus

  • Examples of topics covered

Why the campus is pursuing the classification? What is the classification, what is CE, and what is it not? What it would mean to be classified? Why it will matter, including to those who aren’t directly involved in CE?

Final word on squeezing all the leverage from communications...

  • SIMPLIFY | Message should be simple and memorable

  • TRIANGULATE | Message needs to be encountered in multiple places to make any impression

  • REPEAT | Message must be received multiple times before it will really sink in

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Heather Mack Consulting, LLC

carnegie2020@hmackconsulting.com

Getting Carnegie Classified™️ and Heather Mack Consulting, LLC operate independently from and are not affiliated with the Brown University Swearer Center for Public Service or the Carnegie Classification of Institutions of Higher Education.