You’ve got an audience, a message, and some dos and don'ts. Here’s some inspiration and final guidance.
Communication Materials examples
GCC Intro to Carnegie one-pager
University of Washington Bothell’s one-pager
Capitalize on existing opportunities Distribute a one-pager before any Carnegie- or CE-related meeting Leaders announce application in public spheres and to important committees Dedicate a single meeting of a standing event to CE and/or Carnegie Visit standing meetings of stakeholders to inform and invite input Mention in campus college and departmental newsletters Get covered in the student paper Get covered in a local paper or a community-based news outlet
(i.e. a blog, newsletter, or social media post) Create new opportunities Host a public event celebrating kickoff, CE practitioners and allies Host brown bags or town halls Host a lecture series with community partners Post signage around campus
Examples of topics covered
Why the campus is pursuing the classification? What is the classification, what is CE, and what is it not? What it would mean to be classified? Why it will matter, including to those who aren’t directly involved in CE?
Final word on squeezing all the leverage from communications...
SIMPLIFY | Message should be simple and memorable
TRIANGULATE | Message needs to be encountered in multiple places to make any impression
REPEAT | Message must be received multiple times before it will really sink in