Now that I have your attention…
Isn't it more pleasant to think about cupcakes than money?
Lucky for us, we've got two down and have two to go as we tackle the Carnegie application money questions this month.
This week we discuss the fundraising question:
1st Timers: Is fundraising directed to community engagement?
Reclassifyers: Describe what has changed, if anything, with fundraising activities since the last classification.
As you read, feel free to scroll back up here for a sugary fix anytime you need.
What's Really Being Asked Here?
The fundraising question addresses:
What were the CE fundraising goals?
Who was involved in getting CE on the list of fundraising priorities?
How did your campus raise those funds, how much did it raise?
Carnegie's Criteria for Addressing This Question
The advice for 1st time applicants in the Classification Documentation Framework specifies several places to look for fundraising data:
· Work done in these offices:
o alumni, or
o institutional foundations that are focused on community engagement.
· Student fundraising activities in support of community engagement
Motivation Behind This Question
This question is included on the application in part because fundraising resources are limited and virtually everyone on campus wants someone to fundraise for them.
So, this question is partly asking: is CE enough of an institutional priority that fundraisers are devoting their time to it?
Getting on the list of fundraising priorities means winning out over lots of competing members of campus. Most campuses don't prioritize community engagement as a priority for fundraising, even when it is a named priority elsewhere.
But a campus that had meaningfully, thoroughly institutionalized high quality CE is likely to be actively facilitating a connection between the CE work and funds to keep the work thriving.
And a campus that didn't include CE on its development office's priority list will have a harder time claiming to have meaningfully institutionalized community engagement.
Connections to Other Application Questions
As you uncover student activities related to fundraising for community engagement, you are likely to stumble onto student community engagement programming. Consider that some student organizations coordinate direct service, others advocate, and others fundraise for causes and organizations. Some spend money serving the community while others make money for the community.
You've almost made it through all the money questions! Congratulations!
Last stop on the money train: Investment.