carnegie hacks

Decreasing your Carnegie learning curve
so you can focus on what really matters


Carnegie Hacks are insights and tools to save you time and energy you can use to

advancing CE on your campus, instead. We post them every week, right here.

#14. Messaging

Leveraging the Carnegie can start the moment you consider applying. One step makes a big difference.

Once you know your message, you have to make sure they hear it? An unreceptive, distracted, or hostile audience never truly hears your message at all. Create your message with tip #13 on 2/14/18.

Set Yourself Up for Success

Describe a time when your audience kept an open mind to an idea, suggestion, or message. Fill in these details:

  • Who was the face/voice of the message?

  • What was the format of the message?

  • How did the message arrive in front of the audience?

  • Why was that message delivered when it was?

Draw on these patterns to communicate your own message.

Finally, identify what not to do. Consider what would jeopardize your audience’s willingness to consider your message, make sure to avoid that!

Repeat. Audiences are all different. Repeat this process for all the major audiences you need to influence.


Heather Mack Consulting, LLC

Getting Carnegie Classified™️ and Heather Mack Consulting, LLC operate independently from and are not affiliated with the Brown University Swearer Center for Public Service or the Carnegie Classification of Institutions of Higher Education.